After a two year Covid gap, the exhibition in 2022 showed how important coming together is for the sector.
The Media Production and Technology Show takes place in 2023 on the 10th and 11th of May at Olympia. The leading event of its type in the UK and confirmation of how valuable shared understanding is to media staff.
Expert knowledge is on offer, along with the chance to see new technological developments. From content creation, to advances in audio, remote production, lighting, broadcasting and creative training.
Areas in which the UK are often world leading, helping to drive forward an industry which turns over more than £80 billion annually.
A Bright Future
Consumer spending is constrained, advertising spend is following to an extent. A period of inflation and economic challenges may seem an odd time to talk of growth but a recent PwC report and others suggest exactly that.
PwC stated “Platforms that can help brands discover and engage with customers in new environments will become increasingly valuable.” A nod to the growing focus of advertisers on the online world.
The habit of spending more time online established during the pandemic is not going away. Internet advertising is tracking the growth and will soon make up a third of the entertainment and media sector’s turnover.
Streaming services may see a moderate decline but the digital world overall should not. Online video advertising is forecast to reach £9 billion by 2026.
Taking The Opportunity
Nobody has a crystal ball but there is a strong likelihood that the media sector will be in better shape than most going forward. Revenue opportunities will be there for those who choose to meet expectations.
Investors, or commissioners growing interest in environmental, social, and governance factors needs to be taken seriously. The same applies to data management and security in the quickly approaching post cookie world.
Creative ideas will matter, as will retaining good staff and working with others who help you to meet critical requirements.
Media companies can be reliant on outside support for a range of reasons, not least transport and logistics. Our sister company Dynamic International specialises in media logistics, so we appreciate the demands.
Both they and Dynamic Dox offer efficiency backed up by modern input. Our environmental approach and policy is first rate, staff welfare is a priority and our websites are cookieless (the reason for no cookie warning).
The ATA carnets we supply to film & TV crews working overseas are provided with care but also with the needs of those you are allied to in mind. The media sector will succeed if everyone involved shares the same values.